Browsing Department of Management by Subject "Excitement, Brand Love, Brand Image, Word of Mouth. Kegembiraan, Kecintaan pada Merek, Citra Merek, Komunikasi Mulut ke Mulut."
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PENGARUH KEGEMBIRAAN, KECINTAAN PADA MEREK, DAN CITRA MEREK TERHADAP KOMUNIKASI MULUT KE MULUT
(FE UMY, 2017-04-26)This research aims to analize the influence of excitement, brand love, and brand image on word of mouth. Sampling method used in this research is the nonprobability sampling and nonprobability sampling purposive sampling ...