Browsing Department of Management by Subject "Experiential Marketing, Customer Satisfaction, and Repurchase"
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PENGARUH EXPERIENTIAL MARKETING TERHADAP PEMBELIAN KEMBALI DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-10-26)This study aims to analyze the influence of Experiential Marketing on repurchase with Satisfaction as an Intervening Variable in The House of Raminten Yogyakarta Restaurant. Subjects in this study were customers who had ...