Browsing Department of Management by Subject "Green Marketing, Brand Image, Purchase Decision"
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PENGARUH GREEN MARKETING TERHADAP CITRA MEREK DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-05-15)This study aims to determine the influence of green marketing on brand image and the effect to purchase decision. The number of sample used in this study were 200 respondents who customers of The Body Shop in Yogyakarta. ...