Browsing Department of Management by Subject "Green Marketing, Brand Image, Purchasing Decision."
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PENGARUH GREEN MARKETING TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019)This study aims to analyze THE INFLUENCE OF GREEN MARKETING TOWARDS THE BRAND IMAGE AND ITS IMPACT ON PURCHASING DECISIONS Survey on students users of the body shop product at the university of yogyakarta. in is study, 120 ...