Browsing Department of Management by Subject "Green Marketing, Brand Image, Purchasing Decision. Green Marketing, Citra Merek, Keputusan Pembelian"
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PENGARUH PEMASARAN HIJAU TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-10-31)This study aims to analyze THE INFLUENCE OF GREEN MARKETING TO BRAND IMAGE AND THE IMPACT TO PURCHASING DECISION. The Subject of this study were students of Muhammadiyah University of Yogyakarta. In this study, 100 respondent ...