Browsing Department of Management by Subject "Green marketing, Perceived Value, Purchase Decision"
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PENGARUH GREEN MARKETING TERHADAP NILAI YANG DIPERSEPSIKAN DAN KEPUTUSAN PEMBELIAN PADA STARBUCKS
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-07-05)The research aims to know that influence of green marketing on perceived value and purchase decision at starbucsk (case study on Students Muhammadiyah University of Yogyakarta). This research exist 160 respondents as ...