Browsing Department of Management by Subject "Halal label, Brand image, Product quality and Price, Purchase decision"
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PENGARUH PENCANTUMAN LABEL HALAL, CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN TEH MEREK ICHITAN
(FE UMY, 2017-10-31)This study aims to analyze the influence of halal label inclusion, brand image, product quality and price to purchase decision of Ichitan brand tea beverage product. Subject in this study are consumers who have made purchase ...