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    • PENGARUH MOTIF BELANJA HEDONIK TERHADAP GAYA HIDUP BERBELANJA DAN PEMBELIAN IMPULSIF 

      ILMI, ARGATSALIST HAIDAR BAHARIL (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-10-26)
      This study aims to analyze the influence of Hedonic Shopping Motives, Shopping Lifestyle, and Impulse Buying at Outlet Pull & Bear Ambarrukmo Plaza Yogyakarta. Subjects in this study were consumers who had visited and made ...