Browsing Department of Management by Subject "Islamic Branding, Religiosity, Consumer Decision, Moderating"
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ASPEK ISLAMIC BRANDING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH OLEH KONSUMEN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-15)This study aimed to analyze the influence of Islamic branding variables on Wardah's cosmetic consumer decisions which are moderated by religiosity variable. The data used in this study are primary data collected from 100 ...