Browsing Department of Management by Subject "Lifestyle, Price Perceptions, Brand Image and Purchase Decision. Gaya Hidup, Persepsi harga, Citra Merek dan Keputusan Pembelian"
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PENGARUH GAYA HIDUP, PERSEPSI HARGA, DAN CITRA MEREK PRODUK TUPPERWARE TERHADAP KEPUTUSAN PEMBELIAN BAGI MASYARAKAT WONOSARI, GUNUNG KIDUL
(FE UMY, 2017-04-27)The purpose of this study was to analyze the effect of life style, price, and brand image on product purchasing decisions for the community Tupperware Wonosari Gunung Kidul. The sample used in the study were 100 respondents. ...