Browsing Department of Management by Subject "Perceived Quality, Brand Image, Perceived Price, Promotion, Purchase Decision"
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PENGARUH KUALITAS PERSEPSIAN, CITRA MEREK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-17)This research aims to examine the influence of perceived quality, brand image, perceived price and promotion on smartphone apple purchase decision. The population of this research is that consumers who ever bought iPhone. ...