Browsing Department of Management by Subject "Product Quality, Service Quality, Price Perception, Customer Satisfaction, Customer Loyalty,"
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-21)This study aims to analyze the influence between product quality, service quality, price perception variables on customer satisfaction, customer satisfaction on loyalty and product quality, service quality dan price ...