Browsing Department of Management by Subject "Produk, harga, tempat, promosi, dan keputusan pembelian. Product, price, place, and promotion, purchasing decision."
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SMARTPHONE SAMSUNG
(FE UMY, 2018-03-21)This study aims to analyze the effect of marketing mix on purchasing decision in Samsung smartphone product (studies on students in Universitas Muhammadiyah Yogyakarta. The subjects in this study were students in Universitas ...