Browsing Department of Management by Subject "Quality Services, Brand Images, Students Loyalty, Satisfaction."
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ANALISIS PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP LOYALITAS MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI (STUDI PADA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA)
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03-15)The purpose of this study is to analyze the effect of quality services, brand image towards loyalty through satisfaction variables as mediation. In this research, Universitas Muhammadiyah Yogyakarta as an Object and ...