Browsing Department of Management by Subject "Rebranding, Brand Image, and Customer Loyalty"
Now showing items 1-1 of 1
-
ANALISIS PENGARUH REBRANDING TERHADAP LOYALITAS DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI (STUDI PADA ARFA BARBERSHOP DI YOGYAKARTA)
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-02-07)This study aims to analyze the effect of Brand Image in Mediating Rebranding of Customer Loyalty on Arfa Barbershop in Yogyakarta. The subjects in this study were customers who had used Arfa Barbershop services at least ...