Browsing Department of Management by Subject "Service Quality, Brand Image, and Buying Decision"
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PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO EMAS SEMAR NUSANTARA
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-02-04)This study aims to determine: (1) The effect of service quality and brand image on consumer purchasing decisions. 2) Effect of service quality on consumer purchasing decisions, and (3) Effect of brand image on consumer ...