Browsing Department of Management by Subject "brand awareness, brand association, perceived quality and purchase decision."
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PENGARUH KESADARAN MEREK, ASOSIASI MEREK, DAN KESAN KUALITAS TERHADAP KEPUTUSAN PEMBELIAN SEPATU CONVERSE
(FE UMY, 2017-06-16)This study was aimed to analyze the Influence of Brand Awaraness, Brand Association and Perceived Quality towards Purchasing Decision Converse Sneakers on Students Muhammadiyah University of Yogyakarta. The subjects of ...