Browsing Department of Management by Subject "brand awareness, perceived quality, brand associations,brand loyalty, purchase decision. kesadaran merek, persepsi kualitas, asosiasi merek, loyalitas merek, keputusan pembelian."
Now showing items 1-1 of 1
-
PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, ASOSIASI MEREK DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH
(FE UMY, 2017-12-22)This research aims to analyse the effect of brand equity to the purchase decision on Wardah cosmetics at Yogyakarta. The population of this research were all the consumer of Wardah moisturizer at Yogyakarta. The sample ...