Browsing Department of Management by Subject "brand equity, brand awareness, brand association, perceived quality, brand loyalty, purchase decision, Gojek. brand equity, brand awareness, brand association, perceived quality, brand loyalty, keputusan pembelian, Gojek"
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PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN JASA OJEK ONLINE GOJEK PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA
(FE UMY, 2018-04-28)This research is aimed to analyze the effect of brand equity toward the purchase decision of Gojek online taxi bike. This research used quantitative approach method. The technique of collecting data in this research used ...