Browsing Department of Management by Subject "brand image, consumer quality, purchasing decision and consumer loyalty. citra merek, kualitas konsumen, keputusan pembelian dan loyalitas konsumen"
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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING
(FE UMY, 2017-12-21)This study aims to analyze the influence of brand image and product quality to consumer loyalty with purchase decision as intervening variable. Setting in this research is carbonated drinks in Coca-Cola packaging. This ...