Browsing Department of Management by Subject "brand image, price perception, quality product, buying decision citra merek, persepsi harga, kualitas produk, keputusan pembelian"
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PENGARUH CITRA MEREK, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN YI ACTION CAMERA DI YOGYAKARTA
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-12-21)This research aims to analyze the influence of brand image, price perception, and quality product toward buying decision of Yi Action Camera. The subject of the research is the consumers who aredomicilied at Yogyakarta who ...