Browsing Department of Management by Subject "brand image, product quality perception, product design, price perception, promotion, purchasing decision."
Now showing items 1-1 of 1
-
PENGARUH CITRA MEREK, PERSEPSI KUALITAS PRODUK, DESAIN PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-09-28)This study aims to analyze the influence of brand image, product quality perception, product design, price perception, and promotion to purchase decision of Adidas brand shoes. The population used in this study were students ...