Browsing Department of Management by Subject "experiential marketing, kepuasan pelanggan, pembelian ulang"
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PENGARUH EXPERIENTIAL MARKETING TERHADAP PEMBELIAN ULANG DENGAN VARIABEL INTERVENING KEPUASAN PELANGGAN
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-12-05)This study aims to analyze the effect of experiential marketing on general purchases through customer satisfaction in Yogyakarta Kampoeng Mataraman Restaurant. This analysis uses exogenous experiential marketing variables, ...