Browsing Department of Management by Subject "impulse buying, store environments, sales promotion, positive emotions. pembelian tidak terencana, lingkungan toko, promosi penjualan, emosi positif"
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PENGARUH LINGKUNGAN TOKO DAN PROMOSI PENJUALAN TERHADAP EMOSI POSITIF DAN PEMBELIAN TIDAK TERENCANA
(FE UMY, 2018-05-04)This study aims to analyze the influence of store environments, sales promotion of positive emotions and impulse buying. The independent variables in this study are store environment and sales promotion, positive emotions ...