Browsing Department of Management by Subject "product quality, service quality, price perception, location, word of mouth and purchase decision."
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, PERSEPSI HARGA, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-11-23)This research is purposed to analyse the influence of product quality, service quality, price perception, location and word of mouth toward purchase decision by the study case of the purchasing in Legend Coffee Yogyakarta ...