Browsing Department of Management by Subject "purchase decision, product quality, brand image, price promotion, distribution. keputusan pembelian, kualitas produk, citra merek, harga, promosi, distribusi"
Now showing items 1-1 of 1
-
PENGARUH KUALITAS PRODUK, CITRA MEREK, HARGA, PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MEREK ASUS
(FE UMY, 2018-04-28)This study aims to analyze the influence of product quality, brand image, price, promotion and distribution on purchase decision of Asus’s brand laptop user in Yogyakarta City. In this study, sample of 150 respondents were ...