Browsing Department of Management by Subject "store image, store atmospherics, store theatrics, repurchase intention. citra toko, suasana toko, pertunjukan toko, niat beli ulang"
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PENGARUH CITRA TOKO SUASANA TOKO DAN PERTUNJUKAN TOKO TERHADAP NIAT BELI ULANG PADA MIROTA BATIK YOGYAKARTA
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-09-26)We already know that the competitive world of retail business in Indonesia is getting tighter, every company competing to attract customers and maintain its existence in the market. Research conducted aimed to determine ...