Browsing Department of Management by Subject "website brand"
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THE INFLUENCE OF THE ONLINE STORE ENVIRONMENT ON PURCHASING DECISIONS THAT ARE MEDIATED BY TRUST AND RISK PERCEPTIONS
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017)This study aims to analyze the effect of website quality and website brand on purchasing decisions that are mediated by trust and risk perceptions. The subjects in this study are the people of Yogyakarta who have made ...