Browsing Department of Management by Author "BASU, IMASTYA GUSTI"
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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI
BASU, IMASTYA GUSTI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-08-20)This research aims to analyze the influence of brand equity on Xiaomi Smartphone purchasing decisions, and is a case study on Xiaomi smartphone consumers in the Faculty of Business Economics of Muhammadiyah University ...