Seeing the many tourist destinations in Yogyakarta, making these tourist places to be more innovative in increasing the number of visitors to be able to compete with other tourism. Competing in designing and strategic to promote tourism. Monument of Jogja Kembali or (Monjali) is one of the museum’s tourist in Yogyakarta and the oldest museum in the Sleman district. Monjali is a museum tour that have a purpose of provide education and entertainment. This study basically discusses the promotion strategy of the Monjali management agency to increase the number of visitors in 2016. The theory used in this study includes a planning of service promotion, implementation of service promotion, and evaluation activities performed by marketing departement of Monjali. The method used in this study uses qualitative analysis research in the form of descriptive. For data techniques using interviews techniques, observation and documentation. Data analysis techniques that are used with the reduction of the data, the presentation of the data, the conclusion drawing. Test validity of the data by the technique of triangulation of sources. The results of this study are Monjali’s promotion strategy using a superior program that is different from other museums, namely the memorial “Jogja Kembali” event and “Serangan 1 Maret” event. For the next superior program of Yogyakarta’s Culture and Tourism Service, namely is travel dialogue.