This research aimed at analyzing marketing mix strategy at BMT BinaIhsanulFikri in enhancing competitive advantage in order to face the recent competition. Marketing mix consists of 7 variables including product, price, place, process, people, promotion and physical evidence which are highly interconnected among each other in enhancing competitive advantage. The type of the research was descriptive qualitative. The sampling was done using purposive sampling technique. To gather data, researcher conducted data compiling process through observation, interview and documentation. In order to achieve an accurate and proper data analysis, researcher used Miles and Huberman model which includes data reduction, data presentation, and conclusion.The result indicated that BMT BinaIhsanulFikri had implemented appropriate marketing mix strategy in enhancing its competitive advantage. In addition to marketing mix, BMT BIF also employed its principle strategy of “Just, Allah and honesty” as the basis of its work ethics and encouraged its employee to have a strong and committed characteristics as well as reinforced a strong internal system.