This research was aimed at finding out the implementation of value architecture in BNI Sharia of Yogyakarta. The research was qualitative in nature. Meanwhile, the approach used in this research was descriptive approach, which was the research conducted to describe facts and problems in which the research was conducted that was then interpreted rationally so that the conclusion could be drawn later on. To get valid data, the researcher used data collection technique with observation, documentation, and interview. Data credibility was conducted by extending observation, increasing perseverance and triangulation. Data analysis was conducted by the researcher using data reduction, data presentation and conclusion. The research result showed that the implementation of value architecture in BNI Sharia Bank of Yogyakarta was started from Brand Awareness, Brand Image, and Brand Trust established by BNI Sharia, and service given to the customers as well as effective and efficient Process.