UPAYA INDONESIA DALAM MENINGKATKAN NATION BRAND DI BULGARIA MELALUI DIPLOMASI KEBUDAYAAN
Abstract
This study aims to explain Indonesia's efforts in improving
its nation brand in Bulgaria. Indonesia has established
diplomatic relations with Bulgaria for a long time precisely
since 1968. Since then, the two countries have also twine
bilateral cooperation in various fields such as economic
and socio-cultural cooperations. Despite the increase,
cooperation between these two countries is still not
reaching the maximum of its potentcy and there are still
many opportunities that can be improved. Moreover, based
on a survey conducted by the Indonesian embassy in Sofia,
Indonesia is still not widely known by the Bulgarian society.
Many of them do not know some basic informations about
Indonesia, such as where this country is located, what is the
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national language spoken by its people and so on. It makes
Indonesia has a major national interest in Bulgaria, which
one of them is to increase the nation brand, to be achieved
by making efforts through cultural diplomacy. This research
use qualitative methodology through first and secondary
sources from interview, books, journal, and website.