MANAJEMEN EVENTAWICARITA FESTIVAL 2017 DALAM MEMPOPULERKAN BUDAYA MENDONGENG DI YOGYAKARTA
Abstract
Rumah Dongeng Mentari Community is carrying out its mission to
popularize the storytelling culture by holding a special event through Fairy Tales
Festival. In 2017, Rumah Dongeng Mentari Community held the Awicarita
Festival in Imogiri Pine Forest, Yogyakarta. Awicarita festival is organized with a
variety of events that use the concept of storytelling to convey moral values and
provide educational entertainment to the public. In organizing the Awicarita
Festival 2017 event, the method used to analyze uses 5 stages of event
management from Goldblatt, starting with research, design, planning,
coordination, and evaluation. The method used in this study is qualitative
descriptive method. The source of data collection is collected through interviews,
documentation studies, and literature studies related to the Awicarita Festival
event. The results of this study indicate that Rumah Dongeng Mentari Community
has successfully organized Fairy Tales Festival in Yogyakarta. However, in
organizing the event, there found some shortcomings that are matched with the
evaluation material of Awicarita Festival 2017, Rumah Dongeng Mentari
community needs to pay attention to things that will be added to the next event.
This Fairy Tale Festival held to aim the community as they would still apply the
storytelling culture through teaching methods, as well as in conveying the values
in daily life, so storytelling activities became more popular again.