In 1825 Ngawi was controlled by the Dutch, to maintain Ngawi's strategic position and function and control the Dutch East Indies Government's trade route to build a Fort Van Den Bosch fortress which was completed in 1845. Initially the fort was occupied by Yon Armed 12 The army was used as soldier's dormitory. Pendem fortress building conditions are still intact and attractive, so it is very feasible to be used as a tourist attraction and historical education. To increase PAD in 2013, the Ngawi district government officially opened Pendem Fortress as a tourist attraction. The Ngawi Regency Government through the Youth and Sports Culture Tourism Office with various promotional efforts to boost the increase in the number of visitors to the Pendem Fortress attractions. From the results of the research, it can be seen that the promotion strategy used by the Ngawi District Tourism and Culture Culture Office is to use a market analysis strategy with the planning, implementation and evaluation stages. This strategy is used thoroughly for tourist destinies in Ngawi district. The promotion used through good promotion mix; advertising, personal selling, publicity, and sales promotion. The evaluation is carried out through strategic evaluation and evaluation of annual plans through an assessment of promotional programs by analyzing promotional media. The conclusion of this study is an effective promotional strategy, namely in the form of events in the Perform Festival 2017 Fort Van Den Bosch event and the Orek-Orek Art & Culture Festival event. The Ngawi District Youth and Sports Tourism Office continues to improve the good aspects that have been implemented while making improvements to aspects that are still experiencing weaknesses, so it is very possible for Dipaspora to introduce Fort Pendem tours in achieving future goals and objectives.