This study discusses the campaign strategies of Lentera Anak Bangsa Cerdas in the bullying campaign. The purpose of this research is to describe the campaign strategy carried out by Lentera Anak Bangsa Cerdas (LABC) in anticipating the danger of bullying in students in Yogyakarta in 2017 and 2018, as well as describing the responses of students in Yogyakarta to the campaign strategies that have been conducted by LABC. This research method uses descriptive qualitative research methods. The source of research data derives from the results of interviews with informants, direct observation, photo documentation, and documents obtained from Lentera Anak Bangsa Cerdas. The informants in this study were campaign organizers, LABC foundation leaders, and students. Data analysis techniques in this study used 3 stages, namely data reduction, data presentation, and drawing conclusions and verification. Data validity test used by researchers is triangulation of data sources which means finding the truth/data through various different data sources. The results of this study indicate that the LABC bullying campaign strategies are in collaboration with the agency, and the right volunteer selection to support the campaign. When carrying out the bullying campaign, LABC conducts introductions and games first, then the delivery of material that is done well, video showing, tells the life experiences of perpetrators and victims of bullying, self-reflection and declarations. This campaign is different from the others because it involves campaign volunteers with the status of university students in Yogyakarta who have life experiences related to the theme of the campaign, so as to increase the credibility in the material that is delivered briefly, clearly, and easily understood and informative. However, the weaknesses of this campaign are the uneven distribution of bullying campaigns carried out in remote areas of Yogyakarta, the lack of evaluation that involves student responses to the dangers of bullying and the lack of maximum use of social media.