This study aims to prove that empirically how the picture of prices in traditional shops and modern stores uses primary data obtained from observations and how to compare prices in traditional and modern shops in Kasihan, Bantul. The sample in this study are the prices of goods in modern stores and traditional shops in Kasihan, Bantul. The sampling technique used was cluster random sampling. The number of samples is 39 items which are grouped into 4 categories in the form of food prices, medicines, food, drinks. The primary data obtained were tested by non parametric analysis of Wilcoxon signed rank test. Tests are carried out with a significance level of 5%. The results showed that there were differences in the prices of goods in modern shops and traditional shops in Kasihan, Bantul. Overall, the average selling price in traditional shops is cheaper than the average selling price in modern stores.