This study aims to analyze the influence of promotion, price, consumer income, time and risk on the demand for goods in online shop. Subjects in the study were university students in Sleman Regency, DIY. The data in this study were obtained from questionnaires as many as 100 respondents. Data analysis using multiple analysis. The test results show that promotion, price, consumer income, time and risk simultaneously have a significant effect on the demand for goods in online shop. Promotion has a positive and significant effect on the demand for goods in online shop. Prices have a positive and significant effect on the demand for goods in online shop. Consumer income has a positive and significant effect on the demand for goods in online shop. Time has a positive and significant impact on the demand for goods in online shop. Risks have a negative and not significant effect on the demand for goods in online shop.