MANAJEMEN KRISIS PT. ANGKASA PURA I (PERSERO) BANDAR UDARA INTERNASIONAL I GUSTI NGURAH RAI BALI
Abstract
The closing of I Gusti Ngurah Rai International Airport due to Mount Agung eruption
in November 2017 resulted in 1,282 flight cancellations from and to Bali. This caused
a build-up of passengers in the Ngurah Rai airport terminal area. PT. Angkasa Pura I
(Persero) I Gusti Ngurah Rai Bali International Airport as manager of airport services
performs crisis management as a form of effort in handling affected passengers. This
study aims to determine the stages of crisis management, media use, supporting
factors and inhibiting factors of PT. Angkasa Pura I (Persero) I Gusti Ngurah Rai
International Airport in handling the airport closure crisis due to Mount Agung
volcanic ash. The method that used in this study is descriptive qualitative using data
collection techniques through in-depth interviews, literature studies and
documentation. There are five steps of management strategies that become references
of the writer which is identification, analysis, isolation, and management strategic.
The crisis is occured by Volcano Ash of Mount Agung. The AP I Crisis Management
Team conducted a crisis management strategy by activation some field such are the
Emergency Operation Center (EOC) and the Mount Agung Service Posts, Paper Test
Analysis, providing of help desk services, providing of land transportation, providing
of snack, and media relations through Press Conference and using social media
Instagram as a crisis communication tool. However, there are still weaknesses in
handling the crisis, as the unequal dissemination of information in coordination of the
crisis management team, that causing the volatility of information.