JK Watch, as a new brand of wooden watches with the tagline "The Indonesian Masterpiece" means that they use the highest quality handmade to their product need to introduce to consumers for create brand awareness of the JK Watch by doing promotional activities. The promotional activities by JK Watch focused on offline promotion because it is more effective than online. The promotional activities by JK Watch such as advertising (advertising), exhibitions, publications, sales promotions (sales promotion) and direct marketing (direct marketing) indicate that the promotional strategies that used by JK Watch are quite doesn’t work. It can be seen in the advertisements of JK Watch through printed media only provide addresses of the outlets and the manufacture process, less creative message and less visual image of their product. Futhermore, the budget of promotional activities is an obstacle to introducing their products to consumers.