This research is to analyzed the promotional strategies of D'forty Resto and Cafe Cirebon to attract the visitors in 2017. D'forty resto and cafe is a company engaged in the field of culinarywhich managing a culinary business with a speciality of Indonesian cuisines in Cirebon. As a new comer in culinary business, they need to manage the promotional strategies for promoting their products to the public and to attract more of the public to visit D'forty resto and cafe. The methods of this research use a descriptive qualitative method which is collect the data, analysis and create a summary of the collected data from the in-depth interviews. The data analysis techniques used in this research is qualitative analysis and then tested with the validation data techniques and use the source triangulation data. The results of this research shows that promotional strategies which was done by D'forty Resto and Cafe Cirebon planned to use an effective communication development that has eight programs. Promotion is done by utilize advertising, sales promotion, personal selling, internet marketing and word of mouth. For the evaluation, D'forty Resto and Cafe continuously doing an evaluation every the end of the months.