This research examines the promotional strategies carried out by Nagoya Fusion through social media in 2017. Nagoya Fusion is one of the Japanese restaurants in Yogyakarta. In facing business competition among restaurants in the city of Yogyakarta Nagoya Fusion uses social media as the main promotional media. This study aims to describe the promotion strategy carried out by Nagoya Fusion in 2017. The type of research used is qualitative descriptive with sources of interview data and documentation in the form of photographs, letters, and reports on the implementation of promotional activities. The results of the study show that promotional strategy planning, especially through social media, Instagram, Facebook and Twitter, to market the products offered will be posted by selecting product attractiveness. From several platforms, Nagoya uses Instagram as the main media in promoting. The implementation of promotional strategies through Instagram social media is the first thing that is done by doing photo sessions on products, besides that marketers can choose the right time in posting photos that are ready to be uploaded by understanding the habits of prospective consumers in using social media. This is done so that the posts that will be uploaded can be directly seen by potential customers. In addition, promotional messages are an important element in delivering messages. The last step taken in promotional activities through social media is evaluation. Now companies or sellers can take advantage of the consumer insight features that exist on social media so that marketers or companies can understand what's interesting, and how many see that post.