Shop 23 which is addressed in the west of the new market district. Kutowinangun Kab. Kebumen is a place of business engaged in the sale of household products such as bedding, cabinets, tableware, cooking utensils, carpets and chairs. This shop still needs expansion in the business of selling products provided and marketing strategies that are more current in order to increase sales. To find out the increase in sales, the income per day, weekly and monthly must be in accordance with the accumulation of sales report data results based on the range of periods per year. Information technology that uses the internet is now a basic need in companies, agencies or stores. The development of buying and selling transactions is now easier to do using the internet without having to transact face-to-face. The transaction is better known as e-commerce. The study also conducted observations by observing the sales system of Toko 23, which is located in Kutowinangun, Kab. The research was conducted from November 1, 2016 to January 30, 2017 and the results obtained were stores still using face-to-face buying and selling transactions.