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MENGELOLA SUMBER DAYA MANUSIA (REKRUTMEN DAN SELEKSI)
(UMY, 2017)
Pada era globalisasi saat ini, persaingan antar perusahaan untuk mendapatkan keunggulan kompetitif perusahaan menjadi sangat ketat. Salah satu kunci utama agar perusahaan mendapatkan keunggulan kompetitif tersebut adalah ...
DOES CUSTOMERS SATISFACTION MEDIATE THE RELATIONSHIP BETWEEN HEDONIC AND UTILITARIAN VALUES TO BEHAVIORAL INTENTION?
(DEPARTMENT OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-03-28)
This study investigated the effects of hedonic and utilitarian values on behavioral intentions and the mediating effects of satisfaction in the restaurant industry. A survey was conducted in the setting of culinary industry. ...