Social Media has a significant enticement to modern society. In the social medias domain, Youtube is a media that is very popular lately. All information can be searched on Youtube, including preaching content. Nowadays, preaching is not only on the pulpit but also on social media. The purpose of this study was to find out the rhetoric of Ustadz Arifin Ilham in preaching on Youtube including invention (search rhetoric data), disposition (preparation of rhetorical data), elocution (style of public communication) and pronuntiatio (a technique of delivering the speech). This research is a qualitative study using the analytical theory of Aristotle and Cirero, an approach to find out a rhetorical method of da'wah analysis. The result of the study indicates the existence of rhetoric that Ustadz Arifin Ilham used at every stage of the invention, disposition, elocutio, and pronuntiatio.