Radio Muara Jakarta is one of the AM radio frequencies. In this study, researchers will present data and analysis on how Muara Jakarta radio still exists and even become a dangdut radio which is quite popular in the JABODETABEK area. Radio Muara Jakarta managed to attract its listeners by using a quite innovative positioning strategy. Through a qualitative descriptive method this study aims to describe how positioning strategies are run by Muara Jakarta radio. The research data was collected using interview techniques and documentation. Based on the results of the research that the positioning strategy that has been carried out by Muara Jakarta radio is formed through the concept of Segmentation, Targetting, Positioning, Formatting, proper Programing and also by implementing the latest technology, namely live streaming. With the live streaming program, it can make it easier for listeners to access their listeners' favorite programs. Even in the live streaming it also presents live streaming videos about dangdut music and talk shows with famous dangdut singers.