| dc.contributor.advisor | RUSIMAH, SITI YUSI | |
| dc.contributor.advisor | SUTRISNO, SUTRISNO | |
| dc.contributor.author | SUPRAYOGIE, SUPRAYOGIE | |
| dc.date.accessioned | 2019-04-11T02:29:17Z | |
| dc.date.available | 2019-04-11T02:29:17Z | |
| dc.date.issued | 2019-03-27 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/25958 | |
| dc.description | Ikan nila merupakan komoditas unggulan di Kabupaten Sleman. Hal tersebut
dipengaruhi oleh antusiasme yang tinggi dalam membudidayakan ikan nila dan
pemanfaatan lahan yang maksimal seluas 874,75 ha. Produksi tinggi tersebut
diharapkan dapat memenuhi kebutuhan masyarakat khususnya DIY dan sebagai
tambahan asupan gizi bagi masyarakat. Tujuan penelitian ini untuk (1) mengetahui
saluran pemasaran ikan nila di Kecamatan Ngemplak, Kabupaten Sleman, (2) biaya
pemasaran, keuntungan pemasaran, margin pemasaram, dan farmer’s share di
Kecamatan Ngemplak, Kabupaten Sleman, (3) efisiensi pemasaran di Kecamatan
Ngemplak, Kabupaten Sleman. Metode dasar yang digunakan dalam penelitian ini
adalah deskriptif. Responden petani diambil secara sensus sebanyak 49 orang dan
responden lembaga pemasaran menggunakan snowball sampling sebanyak 12
orang. Pengumpulan data yang dilakukan dengan menggunakan data primer
(wawancara dengan bantuan kuesioner) dan data sekunder. Hasil penelitian
menunjukan bahwa terdapat empat saluran pemasaran (1) produsen – pedagang
besar – konsumen, (2) produsen – pedagang besar – rumah makan. (3) produsen –
pedagang besar – pedagang pengecer – konsumen, (4) produsen – pedagang
pengumpul – pedagang besar - pedagang pengecer – konsumen, Biaya pemasaran
pada saluran I sebesar Rp 731,82/kg, margin pemasaran Rp 6.793/kg, dan
keuntungan Rp 5.561,18/kg. Biaya pemasaran yang dikeluarkan pada saluran II
sebesar Rp 1.198,37/kg, margin pemasaran Rp 5.293/kg, dan keuntungan
pemasaran Rp 4.094,01/kg. Biaya pemaaran pada saluran III sebesar Rp
1.865,86/kg, margin pemasaran Rp 7.936/kg, dan keuntungan pemasaran Rp
6.070,14/kg. Biaya pemasaran pada saluran IV sebesar Rp 1.635,72/kg, margin
pemasaran sebesar Rp 8.000/kg dan Keuntungan pemasaran Rp 6.364,28/kg.
Farmer’s share pada saluran II 82,05% atau yang paling efisien, saluran I 78,08%,
saluran III 75,31%, saluran IV 75,75%. Kemudian, IET pada saluran IV dengan
nilai 69,90 paling efisien, saluran I sebesar 113,46, saluran II sebesar 117,48, dan
saluran III sebesar 129,12. Sedangkan IEE pada saluran III dengan nilai 3,25 paling
efisien, saluran II 3,41, saluran IV 3,89 dan saluran I 7,59. | en_US |
| dc.description.abstract | Nile Tilapia is a superior commodity in Sleman Regency. This is influenced
by high enthusiasm in cultivating tilapia and the use of land that has a maximum
area of 874.75 ha. The high production is expected to meet the needs of the
community, especially DIY and as an additional nutrient intake for the community.
The purpose of this study was to (1) find out the marketing channels of tilapia in
Ngemplak Subdistrict, Sleman Regency, (2) marketing costs, marketing benefits,
marketing margins, and farmer's share in Ngemplak District, Sleman Regency, (3)
marketing efficiency in Ngemplak District, Sleman Regency. The basic method used
in this research is descriptive. Respondents from farmers were taken by census as
many as 49 people and respondents from marketing institutions used snowball
sampling as many as 12 people. Data collection is done using primary data
(interviews with the help of questionnaires) and secondary data. The results showed
that there were four marketing channels (1) producers - large traders - consumers,
(2) producers - wholesalers – restaurants, (3) producers - wholesalers - retailers -
consumers, (4) producers - traders - wholesalers - retailers - consumers, marketing
costs on channel I of IDR 731,82/kg, marketing margins of IDR 6,793/kg, and profit
of IDR 5.561,18/kg. The marketing costs incurred in channel II amounted to IDR
1.198,37/kg, marketing margins of IDR 5.293/kg, and marketing profits of IDR
4.094,01/kg. The cost of shipping on channel III is IDR 1.865,86/kg, marketing
margin is IDR 7.936/kg, and marketing profit is IDR 6.070,14/kg. The marketing
cost in channel IV is IDR 1.635,72/kg, the marketing margin is IDR 8.000/kg and
the marketing profit is IDR 6.364,28/kg. Farmer’s share on channel II 82,05% or
the most efficient, channel I 78,08%, channel III 75,31%, channel IV 75,75%. Then,
IET on channel IV with the most efficient value of 69,90, channel I at 113.46,
channel II at 117,48, and channel III at 129,12. While IEE on channel III with the
most efficient value of 3,25, channel II 3,41, channel IV 3,89 and channel I 7,59. | en_US |
| dc.publisher | FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Marketing, Margin, Profit, Cost, Efficiency | en_US |
| dc.title | PEMASARAN IKAN NILA DI KECAMATAN NGEMPLAK, KABUPATEN SLEMAN | en_US |
| dc.type | Thesis
SKR
185 | en_US |
