Creative city is one of the government's focuses for Branding city in Indonesia. In 2004, UNESCO launched the Creative City Network (CCN) program for strengthening the creation, production, distribution and consumption of cultural products and services at the local level, promoting creativity and creative expression, especially in vulnerable groups. Bandung is one of the 10 creative cities in Indonesia that UNESCO has recognized. Bandung became the one and only a creative city in design category in Indonesia. Creative concepts and creative activities in it refer to the templates that have been created by the Creative Economy Agency. The results showed that the city branding strategy was carried out by Disbudpar through several stages. Starting from research that is analyzing community and potential, then preparation is forming a strategy with 3I concepts and also New Wave Marketing, then communicating city branding through creative events to evaluation. In creating the creative city, disbudpar has the partnership with stakeholders Pentahelix (academy, business, community, government, and media). Through this strategy, Disbudpar created a program that described and strengthened creativity in the city of Bandung. In addition to providing creative programs, Disbudpar also provides creative facilities with Bandung Creative Hub which is the center of Creative activities in the city of Bandung. Thus the Branding of the city of Bandung to become the City of Creative Design has become stronger and has been recognized by UNESCO.