| dc.contributor.author | INDITIA, RATU DWINA | |
| dc.contributor.author | JUARINI, JUARINI | |
| dc.contributor.author | UTAMI, HENI HANDRI | |
| dc.date.accessioned | 2019-07-11T03:23:17Z | |
| dc.date.available | 2019-07-11T03:23:17Z | |
| dc.date.issued | 2019-03-09 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/27860 | |
| dc.description | CV Pendawa Kencana Multyfarm is a company that produce three probiotics such as
Profeed, which enhanced nutrient absoption through livestock’s feed, Propunic which
functioned as a decomposer for making an organic fertilizer, Proquatic which enhanced
pond water quality. This research aim to describe marketing mix application of various
probiotics in CV Pendawa Kencana Multyfarm. This research used quantitative description
method with case study as its research implementation method. Responden determination
method used purposive sampling. Data type used primer and secondary data. Collecting
data used observation, interview, and documentation. Data analysis method used
descriptive method. The result showed that marketing mix application in CV Pendawa
Kencana Multyfarm included on the very good category with 171,25 as its score, or 88,87%
as its percentage. | en_US |
| dc.description.abstract | CV Pendawa Kencana Multyfarm is a company that produce three probiotics such as
Profeed, which enhanced nutrient absoption through livestock’s feed, Propunic which
functioned as a decomposer for making an organic fertilizer, Proquatic which enhanced
pond water quality. This research aim to describe marketing mix application of various
probiotics in CV Pendawa Kencana Multyfarm. This research used quantitative description
method with case study as its research implementation method. Responden determination
method used purposive sampling. Data type used primer and secondary data. Collecting
data used observation, interview, and documentation. Data analysis method used
descriptive method. The result showed that marketing mix application in CV Pendawa
Kencana Multyfarm included on the very good category with 171,25 as its score, or 88,87%
as its percentage. | en_US |
| dc.publisher | PROGRAM STUDI AGRIBISNIS FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Marketing Mix, Probiotic. | en_US |
| dc.title | ANALISIS PENERAPAN BAURAN PEMASARAN ANEKA PROBIOTIK PADA CV PENDAWA KENCANA MULTYFARM | en_US |
| dc.type | Book | en_US |
