Tasikmalaya October Festival (TOF) is an annual event of Youth, Sport, Culture and Tourism Office of Tasiikmalaya City which was be held since 2016. This event was in corporate with Bank Indonesia of Tasikmalaya, and some of tourism stakeholder of Tasikmalaya. This event presented in order to introduced the tourism, culture and special potential product from Tasikmalaya City. This research is aimed to describe the event promotion strategy of TOF (Tasikmalaya Oktober Festival) in order to increasing the number of visitors in 2017 and also to know the response from the target event of TOF (Tasikmalaya Oktober Festival). Meanwhile, this research uses a qualitative descriptive method. The object research is the event promotion strategy of TOF (Tasikmalaya Oktober Festival) in increasing the number of visitors in 2017. The research subject includes of two informants from Youth, Sport, Culture and Tourism Office of Tasikmalaya and five persons of the TOF event in 2017. The data submission technic used interview session and documentation. The research result that has ben done conclude that in 2017, the event of TOF (Tasikmalaya Oktober Festival) used electronic media, print media, space external media and social media in managing the promotion activities. Besides that, in promoting its event, TOF 2017 targeted to all society criteria by spreading information system regarding the event.